It's fascinating how Steve Jobs seems to use the media to improve Apple's stock. This article makes the same case by pointing out Job's "Sneakiest Statements." In it, the Apple CEO says that he's not convinced that people want to watch video or movies in a small screen. That was in 2003, but we know that two years later the I-pod was playing video in tiny screen. Another one was in 2008 when he said that the Kindle had no future because people were not reading anymore. One more: "We didn’t think we’d do well in the cellphone business," said in that same 2003 interview. Before announcing the I-pad, Jobs said that Apple couldn't make a $500 computer that wasn't, "a piece of junk." This led the experts to think that the tablet would cost around $1000. However, you can get the basic version of it for $500.
Are those statement to trick the competition? Or may be to confuse the experts about pricing so when the products is unveiled it actually cost less than what most gurus agree? Or could it be that when CEOs are asked to predict the future of technology, even them, are not going to be right a 100 percent? I think is a combination of the many factors, but I'm convinced that he's a great salesman. And when he said that Apple couldn't make a computer for $500 that wasn't a piece of junk... he's still right!
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