Have You Driven a Ford Lately?

I don't know about you, but Ford seems to be putting a lot more effort in building better looking cars. The Fusion, for instance, looks as sharp as a VW. We'll have to wait about the quality of these new generation of cars, but the company posted some gains lately and seems to be on the rebound. Social media is right in the middle of the new Ford strategy. I just saw this video

Zero to 60: Ford’s Social Media Story, by Scott Monty; presented by GasPedal and the Social Media Business Council from GasPedal on Vimeo.

It's presented by Scott Monty, who is charge of Social Media for Ford. He shows insightful examples how to use social tools like Facebook and Twitter as a way to get feedback and interact with your costumers. Among the useful things: On Twitter, Ford has different accounts for specific niches (you don't want to mix the "Ford Green" with the "Ford Mustang" message). Scott tells a story about a blogger who posted that he wasn't sure about buying a Ford car and asked for the CEO of the company to give him a call. He got the call, thanks to Scott who noticed the post. The overall strategy is to make "humanize" the Ford brand. After watching the presentation, I'm not giving up my VW, but he got me thinking.