How big should a business be in order to invest in an online community? I've been thinking about this since we started our class. My feeling is that most small business should use the available free tools (facebook, twitter, etc) to interact with their costumers before spending their resources. On the other hand, with sites such as Ning.com there are available resources to build it without a lot of money. This Monday, we'll know more on how to manage a "new" kind a corporate community. How to engage the users in a different way (not the usual PR crap). Can the same tools be applied to small businesses?
Sunday, February 21, 2010
Should a Small Business Have its Own Community?
How big should a business be in order to invest in an online community? I've been thinking about this since we started our class. My feeling is that most small business should use the available free tools (facebook, twitter, etc) to interact with their costumers before spending their resources. On the other hand, with sites such as Ning.com there are available resources to build it without a lot of money. This Monday, we'll know more on how to manage a "new" kind a corporate community. How to engage the users in a different way (not the usual PR crap). Can the same tools be applied to small businesses?
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Well, IF you decide to build a community for your business/company/organization, here are a couple resources I think are very helpful:
ReplyDeletehttp://thinkinginteractive.com/2008/04/07/the-9-types-of-brand-community-expanded/
http://buzzcanuck.typepad.com/agentwildfire/2008/03/9-types-of-bran.html